Chattanooga, Tenn. (July 28, 2021) – Hamilton Place announces that Aerie will be relocating from its current location adjacent to American Eagle in October to a new upper level space near Sephora in order to make way for OFFLINE™ by Aerie, which is set to open in November.
Aerie is committed to creating exceptional merchandise collections while positively influencing the way women see themselves and treat others. The store offers intimates, apparel, activewear and swimwear with every piece designed for comfort. The Aerie brand promotes body positivity, empowerment, and confidence. With what launched as a pledge to forgo all retouching of campaign imagery in 2014, the brand’s powerful #AerieREAL platform continues to inspire women around the world to not only love themselves, but to help empower other women. Leading the charge behind the self-love movement, Aerie was one of the first brands to stop using models in its campaigns, rather highlight real women that support its mission, and continues to do so today.
OFFLINE by Aerie is a sub-brand of activewear and accessories launched in July 2020 and is build for movement, comfort and REAL life and is the evolution and expansion of Aerie’s popular Chill.Play.Move. collection. OFFLINE by Erie offers an unparalleled assortment of soft, cozy and comfortable activewear, including an assortment of leggings, bike shorts, tops, sports bras, fleece, bottoms, and accessories.
The new OFFLINE store will open in the space currently occupied by Aerie on the lower level next to American Eagle. OFFLINE offers an all-new experience for shoppers focused on movement and fun, featuring digital video boards, a ping pong table and a ballet bar. Shoppers at the new, nearly 4,500 square foot, Aerie store will be delighted by its open and welcoming entrance, with areas to relax, take selfies or engage in fun experiences while shopping.
Aerie
Aerie® is a lifestyle brand offering intimates, apparel, swim and activewear made for REAL life through its sub-brand OFFLINE by Aerie. With the #AerieREAL™ movement, Aerie celebrates its community by advocating for body positivity and the empowerment of all women. Aerie believes in inspiring customers to love their real selves, inside and out. Retouching-free since 2014. Let the Real You Shine®. Visit www.Aerie.com to learn more.
American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. Our purpose is to show the world that there’s REAL power in the optimism of youth. The company operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit www.aeo-inc.com.
About Hamilton Place
Hamilton Place offers more than one million square feet of retail bliss inside the two-story mall. Conveniently located off I-75, 12 miles from the heart of downtown Chattanooga and 4 miles from the