What it Does: - Brightens and enhances blondes without drying - Color-correcting shampoo that can be used after lightening services, or - Perfect for use at home to keep brassy tones away - Rosehip and Biotin infused to add radiance and strength How to Use: Apply a generous amount throughout wet hair and let sit for 2-3 minutes. Rinse and follow with Aluram Conditioner.  Hair Type: Straight, Wavy Concerns: Color Protection Fluid Ounces: 12 oz. Ingredients: Paraben-Free, Gluten Free, Silicone Free, Anti-Oxidants, Sulfate-Free Formulation: Liquid Country of Origin: Made in US Ingredients: Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Biotin, Rosa Canina Fruit Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Charcoal Powder, Phospholipids, Fragrance (Parfum), Phenoxyethanol, Citric Acid, Polyquaternium-7, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polysorbate 20, Ext Violet 2 (CI 60730), Citronellol, Coumarin, Limonene, Linalool *certified organic ingredients Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.