Stuck as a dead-end grocery clerk, Corde Christopher (Snoop Dogg) is down on his luck, broke and frustrated. And while he doesn't have much, he has a way with the ladies. Corde realizes his true calling when Orange Juice (Hawthorne James), a legendary veteran of the pimp game, pays an unexpected visit and shows him the ropes. With Orange Juice as his guide, and the girl of his dreams Chardonnay Allen (Shilae Anderson) on his arm, Corde embraces a brazen and dangerous lifestyle of prostitution, money and murder. But with wealth and women, and jealous hustlers watching his every move, he must choose between the downward spiral of pimping in the fast lane, or living the meaningful life he's always aspired to.