In the days of its silent films, Harvester's picture production was handled entirely within its own organization except for laboratory work and some photography. Before the introduction of sound Har vester had built up a sizeable library of silent motion picture films covering the activities of the Company. With the introduction of sound, the Company abandoned its silent film program and began to build a new library of sound films. The Company's sound picture program has made it necessary for Harvester to rely on the services of industrial film specialists and the Company for the first time as signed complete production of several films to studio organizations. Control and supervision of narrative ideas and sales objectives how ever is carefully maintained by Harvester. Mr. L. A. Hawkins of the Chicago headquarters office is in charge of the visual program. The method of distribution of these films has been made more or less standard. Pictures produced each year are made for the primary purpose of showing at power-farming entertainments, which are held in farm communities during the winter months. Harvester deal ers hold these entertainments in cooperation with the regional branch house organization. These programs are arranged with the use of equipment which is maintained at each of these regional branch houses. At the close of the season, prints are retumed to the Com pany for distribution through various motion picture film circula tion channels to schools, colleges, Rotary and Kiwanis Clubs, thea tres, etc. But all motion picture projection equipment remains at the branches and it is the duty of one of the men in each branch house organization to make local arrangements for the showing of films throughout the rest of the year. While films produced each year follow closely the anticipated sales organization, Harvester does not make a definite attempt to tie up its films with other advertising activities. Neither does the Com pany consider the direct sale of equipment an important aim for its film program. Although this occurs from time to time, the films are considered as sales promotional background which definitely assists salesmen and dealers in closing their orders. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.