What it is: An indulgent volume mascara offering a full panoramic look with glossy black pigments that conditions lashes for a soft feel touch.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, oil, and fragrance.

What Else You Need to Know: This mascara offers intense volume and irresistible soft-touch lashes, as it glides on effortlessly to create high-impact length in one bold stroke. The innovative Lash-Hugging Helix Brush is designed with gentle fibers that are delicate on lashes and prevent smudging, clumping, and flaking.

Clinical Results: In an independent US consumer study on 31 participants after 2 weeks of use:
- 94% saw a panoramic effect
- 90% saw intense volume
- 90% said lashes feel supple and soft to the touch