The importance of culture is referenced by many leaders trying to build an organization, but it isn’t always reflected in the day-to-day actions of that organization. This leadership guide chronicles the journey of one leader through one of the most challenging and rewarding industries, eventually inspiring hundreds of other leaders along the way to do more than they ever thought possible. Bobby dives into the challenges he overcame and how, along the way, he learned the importance of building a strong culture in which people wanted more for each other than they wanted for themselves. tells the story of a restaurant that figured it out and tied the results they achieved right back to their culture, represented by the simple, everyday things that, as all leaders learn, are the most important.