Blonde Rx Purple Toning Shampoo - Fekkai Blonde Rx Purple Toning Shampoo is a non-stripping purple toning shampoo that fights brass with ultra-violet pigments & charcoal powder, while superfood botanicals moisturize & repair.BenefitsClean, Vegan, Sustainable, Cruelty-free.Smells like breezy citrus with crisp naturally fresh water and warm woods.Safe for all hair types and chemically treated hair.Ideal for color treated blondes to fight yellowing, brass and breakage.3x stronger hair & 67% less breakage *(when used as a collection shampoo, mask & brightening concentrate).Key IngredientsAvocado, coconut, & jojoba oil penetrate deep into the hair cuticle to moisturize, strengthen & prevent split ends.Shea butter, rich in essential fatty acids, deeply moisturizes the hair to banish frizz & dryness.Charcoal powder draws out impurities from the hair, instantly lightening strands.Formulated WithoutParabensSiliconePhthalatesSulfateGluten - Blonde Rx Purple Toning Shampoo