What it is: Featuring a brand-new formula, this full-coverage, gel-based, voluptuous lipstick defines and conditions the lips while providing maximum moisture. Lightweight, creamy texture melts into skin and keeps lips plump and hydrated over time.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Aloe Vera: Contains antioxidants.
- Papaya Fruit: Soothes.

Ingredient Callouts: Free of parabens and mineral oil. It is also vegan and cruelty-free.

What Else You Need to Know: This lipstick features a brand-new formula and defines and conditions the lips while providing maximum moisture. The lightweight, creamy texture melts into skin and keeps lips plump and hydrated over time.

Research Results:
In a consumer testing on 20 people over 3 days:
- 90% agree lips feel instantly hydrated
- 85% agree lips feel hydrated over time