Blonde Life Violet Shampoo for Cool, Bright Blondes - BenefitsHelp maintain healthy-looking hair with brilliant shineNourish and protect fragile blonde hairInstantly cool brassy tones and brighten cool blonde hairRich lather gently cleanses hairKey IngredientsTamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.Arginine, a naturally occurring amino acid crucial to hair's strength. Products that include Arginine help protect hair and rebuild it from the inside out. - Blonde Life Violet Shampoo for Cool, Bright Blondes