What it is: For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium

Hair Concerns:
- Frizz

- Shine

- Damage, Split Ends, and Breakage

Key Benefits: 
- Strengthens and adds shine

- Hydrates and eliminates frizz

- Repairs and nourishes

Formulation: Gel

Highlighted Ingredients:
- Kumquat Fruit Extract: Full of vitamins A, B, and C to add shine.

- Babassu Oil: Hydrates hair and scalp.

- Coconut Oil: Strengthens, seals split ends, and reduces breakage.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This Medium Hair Shampoo cleanses while strengthening, reviving shine & eliminating frizz for medium strands. Wash your OUAI to a happy medium & leave hair feeling repaired & nourished while smelling amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.