Blonde Moment Tone & Repair Purple Shampoo - Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.Features2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones With Each WashFor natural and color-treated blondes and silver hair or light to medium toned brunettes with lightened hues (balayage, highlights, lowlights, ombr and more)Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier HairPacked with moisture to intensely hydrate bleached & damaged hairKey IngredientsDark violet pigments neutralize brassiness & yellow tones with results after 1 washFormulated with quinoa to aid in color retentionFormulated WithoutCruelty-freePhthalatesVeganGlutenSiliconesSulfate surfactantsParabens - Blonde Moment Tone & Repair Purple Shampoo