Edition 2024: The most notable change in this new edition is the addition of an entirely new first chapter. The technology that has had the most profound impact on the content of this book in recent years is not voice search, as was the trend a few years back, but the release and widespread adoption of generative AI. This transformative technology has revolutionized how we approach and understand various aspects of our field, and its influence is evident throughout the pages of this edition. I want to extend my heartfelt gratitude to all of you who have supported this book throughout its journey. Search Engine Optimization, or SEO, is the subset of search engine marketing that focuses on improving your visibility in organic or unpaid search results. It applies both to your regular website content and to your e-commerce product listings, and it impacts results shown across both desktop and mobile devices. The book will explore exactly what organic search is and how it works. Focusing also in SEO for eCommerce platforms and mobile, the guide includes every aspect to take in consideration for optimizing your SEO.This guide looks specifically at Google search campaigns, from establishing your goals and objectives, to deciding on a budget, to exploring how you go about setting up your Google Ads. Also it explores how to research and choose your keywords and how to go about writing your ad copy and ad extensions.Finally will learn the importance of Ad Rank and Quality Score and what you can do to improve both and the testing options available.