On Your Collar Classic Lipstick - ON UR CLLAR CLSC LPSTK ATTENTIONBenefitsvivid colorclassically creamyone stroke applicationslim bullet for precise applicationclean ingredientsvegansustainable packagingFeatures2022 Allure Readers Choice Best New BrandIn an independent study of 32 consumers:100% said the product had an ultra-creamy, smooth glide application100% said the product delivered vivid color100% said the product felt lightweight97% said the product had a soft, creamy texture that did not pull or tug during application97% said the product had an instant, one-stroke application and rich color intensity97% said the product's texture and lines looked smooth on lips97% said the product hugged lips in velvety plushness for a comfortable, flexible wear - On Your Collar Classic Lipstick