Through riveting stories, Jessup demonstrates how he overcame obstacles by remaining true to his purpose, listening before acting, finding possibility amid doubts, building robust teams, maintaining resilience, and staying patient but determined in the face of resistance. Rather than top-down authoritarian leadership, Jessup advocates for a more enlightened, inclusive approach he terms "self less leadership"—acting with concern for others' needs and deferring personal credit. Jessup shares how this selfless mindset enabled breakthrough successes at universities he led. By transparently engaging stakeholders and promoting shared beliefs, he spearheaded major initiatives including curriculum innovations, facilities modernization, advanced degree programs, research growth, fundraising campaigns, and community partnerships. Throughout his journey, Jessup focused on maximizing positive impact on people through service. He offers lessons on lifelong learning, ethical governance, relationship building, and leaving a values-based legacy. Offering a unique blend of memoir and leadership guidance, provides an inspirational model for leading transformational change in any organization while staying grounded in humility. Jessup aims to motivate readers to reflect on using their fleeting time and influence to better serve others.