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Strategic Social Media: From Marketing to Social Change / Edition 1
Barnes and Noble
Strategic Social Media: From Marketing to Social Change / Edition 1
Current price: $49.95
Barnes and Noble
Strategic Social Media: From Marketing to Social Change / Edition 1
Current price: $49.95
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is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
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