Impressionism, the iPhone, democracy, Uber-when we think about creativity, we most often think of . We also narrow in on the , those rare creators who seem to have something we lack. These tendencies quickly take us off track, perpetuating a myth and unknowingly pushing us further away from the Here's the truth: Creativity is about the possible. It's the seed of human advancement ever made or yet to be imagined. Most important and powerful of all, creativity is a uniquely capacity that of us possesses-including . The story of creativity is the story of who we are, a story still unfolding. It's time we come to understand it and learn how each of us can contribute our verse. It's time we understand this language of man and learn to 
speak creativity. provides more than needed understanding; it offers a powerful framework for creating.