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Virtue ColorKick Illuminating & Hydrating Mask For All Shades
Ulta Beauty
Virtue ColorKick Illuminating & Hydrating Mask For All Shades
From Ulta Beauty
Current price: $70.00
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Ulta Beauty
Virtue ColorKick Illuminating & Hydrating Mask For All Shades
From Ulta Beauty
Current price: $70.00
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ColorKick Illuminating & Hydrating Mask For All Shades - Virtue ColorKick Illuminating Mask For All Shades protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.BenefitsVirtue's proprietary protein helps strengthen hair weakened from chemical treatments and smoothes the foundation of rough cuticles.Leaves hair more reflective for the ultimate healthy hair shine.PreservesThis dual-action formula harnesses the power Alpha Keratin 60ku to repair and strengthen hair from inside out.TonesReplenishesFeaturesAll Virtue products are free of sulfates, parabens, phthalates, synthetic colors, and dyes. Gluten-free. Cruelty-free. Vegan.Ideal For: All shades of natural colored hair. All shades of color-treated or highlighted hair. Silver and gray tones.Fragrance: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.Product Aesthetics: A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.Key IngredientsSpecialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun's rays.Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light. - ColorKick Illuminating & Hydrating Mask For All Shades